Lifestyle and Interviews

Business Women of the Blogosphere

January 6, 2015

blogging-ledbylucyThanks to social media the possibilities of the online world are limitless. Your idols are just a tweet away. I love meeting and reading about bloggers who have harnessed these opportunities and created profitable online businesses through digital innovation.

Here are three of my favourite blogs that are totally different with one common theme: the authors are seriously talented business women.

ledbylucy-elsieandemmaBlog Name: A Beautiful Mess

Authors: Elsie Larson, Emma Chapman and the growing team at A Beautiful Mess HQ

Instagram Followers:137k

Twitter followers: 53K

What is special about the blog?:This lifestyle blog is packed with do-it-yourself interior design projects and colourful fashion posts. You could get lost in the archives for hours, or maybe even days! The colourful world of A Beautiful Mess (ABM) inspired me to write my own blog.

ABM was started over nine years ago by two sisters, throughout the years the blog has grown from a hobby into a multimillion dollar business. It is really interesting to search back through the archives and see how their blogging style (and indeed their own lifestyles) have changed through the process.

How does the blog generate income?: Where to start?! The blog is read by 1.4 million unique visitors each month. This is like gold dust for companies wanting to advertise their products and engage with the readers of ABM. These impressive stats have attracted huge sponsors including Cannon, Adobe and H&M.

The most successful venture so far is #1 selling app, A Beautiful Mess. With the app you can add doodles, notes and filters to your photographs inspired by the style of Elsie and Emma’s Instagram posts.

The most recent venture is an online store which sells stationary and craft supplies selected by the team from a wholesale company that handles the distribution and orders. This cuts out the overheads of stores and packaging.

These guys really know how to work their social media channels and have developed a particularly captive audience on Instagram. Check out the hashtag #abeautifulmess to find out more.

thelondoner-ledbylucyBlog Name: The Londoner

Author: Rosie

Instagram Followers: 101k

Twitter Followers: 37.5K

What is special about this blog?: The Londoner looks like a character from Made in Chelsea and has the lifestyle to match. The blog content is aspirational and high end.  The hard work and clever marketing that has gone into this blog is effortlessly disguised as a rich girl’s hobby.

How does this blog generate income?: Luxury brands and VIP members only clubs regularly feature in the sponsored posts. There is a shop section which lists handpicked products from various retailers generating commission which cuts out overheads. The blog features third party adverts in the sidebar and header.

inthefrow-ledbylucyBlog Name: In The Frow

Author: Victoria

Instagram Followers: 251k (more than Pixie Lott)

Twitter followers: 33.8k

What makes this blog stand out?: In The Frow AKA Victoria is a beauty blogger with lavender hair and a PHD in Mobile Fashion Apps #wow! Victoria was a Fashion Retail Lecturer at Manchester University putting her teachings into practice. On New Years Day she announced that she was taking the leap and becoming a full time blogger.

Victoria prides herself on integrity and  values the trust of her readers. Sponsored posts are consistent with the ethos of the blog and she has clear ground rules in the press section of the blog: ‘I will never be paid or incentivised to speak positively of a product if I do not agree’.

How does the blog generate income?: Victoria is resourceful in her business approach, for example she collaborates with talented student photographers and makeup artists. This is a good opportunity for fresh talent to gain exposure/grow a portfolio whilst saving on photographers costs. The blog has a shop selling clothing and products which have featured on the site. In some cases the products have been gifted to the author meaning the only investment is listing & packing time plus postage costs. The blog contains adverts and features regular sponsored posts for large companies.

If you like this post then you might also like ‘Dior Baby’ featuring In The Frow and other bloggers.

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1 Comment

  • Reply laura mclellan June 20, 2015 at 7:41 pm

    An interesting insight into something i never really understood before… Might have a go myself 😉

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