Sara has an expansive collection of bohemian seventies dresses and just as many impressive business accolades to match. Sara is her own #GirlBoss and has carved a successful career through her creative passions. She is the founder of successful online fashion boutique Waiste Vintage, the author of vintage fashion blog Waiste Blog and has also recently been appointed as the vintage ASOS Stylist. I caught up with Sara to find out more about her journey, what advice she would give to others wanting to follow in her footsteps and of course her style rules and vintage fashion icons.
How did you get to where you are now? Tell us a little about the journey to becoming a successful blogger, opening your vintage store and of course your newly appointed role as a vintage stylist with ASOS.
Well, I actually started in the ASOS studios, my first ‘proper’ job, working in the e-commerce environment as a studio assistant then coordinator gave me all the valuable experience I needed when it came to setting up my vintage shop. The blogging I used to do on the side whilst working there, until I combined this with starting my shop and started featuring my own vintage for sale. And then from my styling through my blog and website I landed the new ASOS styling job!You are lucky (and hard working) enough to have turned your dreams and passions into a career. What advice would you give to other people stuck in the rat race that want to follow in your footsteps?
Thank you. I would say don’t give up on your dreams. Make sure you have a USP and try to stand out with what you are doing to everyone else. You need to get lots of experience but don’t be afraid if you make mistakes, it’s all about learning from them.Fashion has a cyclical pattern and we often see vintage trends coming back onto the high street, and then they disappear again for a while. Your love for vintage remains forever strong. What sparked your love of vintage and what stops you following the latest trends?
To be honest I just don’t really pay that much attention to trends. I prefer to dress for me and what I like and feel comfortable in, rather than constantly following trends (although it’s great to get some 70s style pieces from the high street at the moment). I’ve always loved vintage, for me it’s all about going to hunt them and never knowing what you’re going to find, that thrill of finding something one-off that no one else has.
I would say a great vintage icon would be Stevie Nicks, as she not only did (and still does!) have the best style, she’s also an amazing and inspiring woman who has achieved so much. She is just such an empowering female artist.
Seventies style bohemian with a love of patterns and textures. Just always wear what you feel comfortable in, and don’t be afraid to mix it up.
Next time you feel like channeling you inner Stevie Nicks or want to time-travel back to the early seventies then Sara’s blog is the place to head.
If you enjoyed reading this have a nosy at the People and Projects section of my blog where I regularly feature interviews with inspirational women working within the creative field.